Switching banks isn’t a huge ordeal as it used to be in the past. Your customers will make a switch in an instant, if you don’t provide the services they’re looking for. That’s why it has become essential to manage customer relationships for all commercial enterprises and organizations efficiently. Banking and financial institutions aren’t an exception. To adequately handle client relationships, they need to leverage the latest IT support and their end-to-end capabilities. With the introduction of various innovative technologies and banking software like ERP and CRM, it has become easier for the banking sector to maintain profitability and long-term customer relationships.
Why choose Microsoft Dynamics CRM?
Dynamics 365 CRM is an advanced client relationship management software, which can be customized as a powerful customer management tool used for banking operations. CRM solutions can help streamline your core sales, marketing, and customer service activities. It becomes easier with Microsoft Dynamics CRM because it provides a more user-friendly interface than its competitors.
How does Dynamics 365 support banking services?
Dynamics CRM allows banks to better understand all customer-related requirements through a single solution and ensures the right clients are targeted with the right product. The solution gives a 360-degree view of the relationship with the customer to the banks.
It is often difficult to manage information when they are recorded in several disparate systems. Dynamics CRM unlocks data from core banking systems and other data silos to provide a consolidated, unified view of every customer, including products, risk profiles, profitability, and lifetime value.
Banking services need multi-channel sales management which provides complete integration and administration of sales, robust contact management, and detailed pipeline tracking. Dynamics 365 offers all of these services through integration with Microsoft Outlook and other Microsoft collaboration technologies, which makes work easier.
Some of the important features of MS Dynamics that helps the banking sector are given below:
- A comprehensive, 360-degree view of the customer data to deliver an optimal customer experience
- Better visibility of the sales pipeline to identify the opportunities
- Targeted marketing using the Marketing Campaigns
- Seamless integration with existing systems
- Hosting options available on-premise as well as on Cloud
Equip your team with predictive intelligence
CRM is not just a tool for keeping records. They consist of dynamic role-driven dashboards that equip agents with resources such as contextual tools, guidance, and data that surface the appropriate next steps to deliver the best possible customer experience. Banks can leverage predictive intelligence to extract critical insights by identifying key patterns in customer data in order to create more value. This also enables your representatives to resolve issues without wasting time looking up for records, thus increasing productivity.
Maximize customer service and satisfaction
With real-time intelligence, efficiency and self-service capabilities are enhanced. As a result, banks can deliver a seamless experience with an omnichannel approach, eventually differentiating them from competitors and increasing customer loyalty. Dynamics 365 empowers your agents with intuitive access to the right information at the right time, helps them earn customer loyalty by delivering experiences on their terms, and stay agile with an adaptive service environment.
